But to most of the end users, it’s merely a piece of good news not needing to worry about the sticker fading or getting scratched. The main intention for this change by Microsoft is to limit the number of keys being compromised. There is only an official Windows 8.1 / 10 logo sticker instead. If you buy a Windows 8.1 or Windows 10 pre-installed computer, you will no longer see a sticker on the back or top of the machine with 5×5 product key printed on it.
The OEM license model has changed since Windows 8.